Archive for February, 2013

February 4, 2013

Basic Outsourcing for Home Based Businesses

Did you know that outsourcing can save you time and money – even if you’re a small home based company? When people think of outsourcing, they often think of huge corporations hiring people in developing countries. In reality, a lot of outsourcing is done by very small companies, by people just like you.
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==> How Outsourcing Can Help You

Outsourcing can make all the menial tasks go away. You can outsource a lot of your menial tasks both in person and online.

For example, let’s say that every week you need to scan forums for potential clients. You look through various forums looking for people who’re asking questions. You answer those questions and offer your services. The whole process takes about 5 or 6 hours.

Of those 5 or 6 hours, only 1 hour is actually spent on responding to questions. The rest is spent on locating questions, browsing through the junk and finding people who’re actually in your target market.

Those 4 or 5 hours of time are important to your business, but can easily be outsourced. For a mere $3 to $6 an hour, you can have someone else do this menial task, freeing you up to do more important things in your business.

==> Getting Started

To begin with, come up with a value number for your time. For example, your billable hours might be worth $100 an hour. Of course, you have to put in a lot of work to earn a billable hour. You decide that your time is actually worth about $50 an hour.

So any time you can save yourself an hour of time for less than $30 or $40 an hour, you’re profitable. This is the magic number you use to decide whether or not to outsource something.

Now make a list of all the things you might want to outsource. Include everything from business tasks to personal tasks, like laundry and cooking.

==> Finding Your Outsourcers

One you have your list of tasks you want to outsource and you know your budget per hour limit, it’s time to find outsourcers.

For digital tasks, head over the oDesk.com or Elance.com and create a job describing the tasks that you want completed. If you have a lot of different tasks that you want one assistant to do, use an hourly rate. If it’s a per-project payment, then pay by the gig instead.

For in-person tasks, use tools like Zaarly or Craigslist to locate people who’re willing to do it. In first world countries, you can generally expect to pay between $10 and $25 an hour for a personal assistant or menial tasks.

This will help get you started on the path to outsourcing. In time, you’ll want to outsource virtually all the non-essential tasks in your business. This will allow you to free up a lot of time and attention so you can focus your energy on actually growing your business.

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February 3, 2013

How To Generate Free Traffic at Will

Some businesses have the attitude that free traffic is not worth going after, but I strongly disagree with that notion. Of course there are tons of ways to generate free traffic, but you have to understand how to filter it. It’s actually best to stick to methods that are evergreen and will always be able to produce for you. Today we will cover a few tried and tested free traffic methods that will always work well.

An old approach to offering free content and getting traffic and exposure is using ebooks, but what you’ll do is create, or re-purpose, content into a short and informative PDF report. This is just doing things the way they were done a long time ago, and this still works if you have an ebook in a popular niche. All you really need to do is go to Kindle and get your ebook listed. When you make your ebooks, be sure you do a nice job of it so it creates a good impression, and then in your PDFs you want to let people know who made it for them.

As long as there are blogs on the net, then blog commenting activity will always be with us. You can bet the farm on this method and for obvious reasons, and you have a blog so you know this is still done. If you have a Facebook account, then that will help because many blogs use it for commenting. And never offer a comment unless you have read the post in question. You can build some good karma for your blog if you offer a high quality comment.

If you’re able to create excellent content videos, then you should and then syndicated to YouTube and you’re on your way. And one thing about this is that you just can’t produce crap videos and hope to go far with them. In addition to the video content, use good audio in the right places such as the introduction and ending. One thing about this is you need to approach it with care and caution so you are not looking like you’re just spamming with videos. Free traffic is really terrific, but you will have to do your part to make it happen. Nothing will happen unless you move forward with this and make it so. If you want to get the best results, then you will learn far and wide and pick the best ones.

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